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New MyEC member: Daniela Tsaneva
Oct 28, 2021

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  • Advertisements are an important part of our lives, but do we always understand them?

    In this article, I want to discuss the most commonly used creative approach. We see it in advertisements and Art, and it originated in English-speaking countries.

    Usually, people take a set phrase, which is well known to the wide public, or at least to the target audience, and change one word with another one.

    An example could be substituting the title of the popular book Arabian Nights with Arabian Days. I did that to name a pair of earrings, which were looking very Arabian to me with their style. They were yellow like the bright sunshine during the day, which became the reason to use days instead of nights.

    Another example could be a pun with the megapopular book name Harry Potter and turning it to Happy Potter. This is the name of a shop that sells pottery. Happy and Harry sound very much alike, only one sound is different.

    The words should either sound alike or be antonyms.  Another option could be to use words under the same “umbrella” like seasons, days of the week, etc.

    This is possible both visually and verbally.

    The old set phrase and the new one are interacting with each other, they remain together and are interrelated. This creative approach is used to deride, or on the contrary – to take a bow to a great person and his or her creations.

    Here is the whole text:

    https://magentaisblue.blog/en/lets-talk-seriously-about-puns/

  • It's a great thing that you made it black and white.

    Will be well and good if not lengthy.

    Thanks

  • It has become common in movie titles and in everyday speech to shorten idioms and proverbs. As a subtitler, I have come across many instances of such puns. They might be easy-breezy for a native speaker to understand, but they can also be an obstacle for foreigners to actually get the meaning. Here are some examples:

    What happens in Vegas

    stays in Vegas – a movie with Cameron Diaz. This idiom means that something happened, and it happened here, nobody needs to know it. We should keep it a secret.

    When in Rome…

    do as the Romans do – I heard it in a TED presentation by a woman. She explained that the Quran says that you should adjust to the customs of the country you live in.

    Obviously, this is a proverb that originated in ancient times. It is used commonly, and it has been shortened so often, some people don’t understand it anymore. It’s an analogy making use of the strict rule of the ancient Roman empire, and synonymous with “Going with the flow,” or doing something because everyone else is doing it. Basically, it means to adapt.

    Do You Understand These Puns? - Puns
    Native speakers of English don't always finish the most commonly used phrases. If you are not, you should better read this.
  • Hi, Daniela Tsaneva

     We have a skype group to practice English speaking skills.

    let me know if you want to join.

    https://join.skype.com/invite/jg4kLh8ypbgP

    9747929096?profile=RESIZE_930x

     

    Join conversation
    Skype keeps the world talking. Call, message, and share whatever you want - for free.
  • Hello! Thank you for approving my application. I hope I will find a lot of friends here. I work as a subtitler, but I rarely have the chance to speak English. 

  • Hello Daniela Tsaneva, welcome to My EC. I hope to be one of your friends. Thanks.

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About Me

Gender

Female


Location

Sliven


Birthday:

January 20


Status

Learner of English


English level

Advanced


Other languages spoken

Bulgarian, Russian


Skype user?

Yes


Favourite book, movie, song/band etc [in English!]

The Colour of Life by Judith Collins


My Favourite Saying(s) [in English!]

Practice what you preach


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Daniela Tsaneva posted a blog post
Advertisements are an important part of our lives, but do we always understand them?In this…
May 8
Daniela Tsaneva left a comment for Daniela Tsaneva
"Advertisements are an important part of our lives, but do we always understand them?
In this…"
May 8
Daniela Tsaneva posted a blog post
It has become common in movie titles and in everyday speech to shorten idioms and proverbs. As a…
Nov 7, 2021
Daniela Tsaneva left a comment for Daniela Tsaneva
"It has become common in movie titles and in everyday speech to shorten idioms and proverbs. As a…"
Nov 7, 2021
Daniela Tsaneva and Mohamed Abdallahi MEDAHID are now friends
Nov 4, 2021
Daniela Tsaneva is now friends with Jivan Bhardwaj and Radek
Oct 29, 2021
Daniela Tsaneva left a comment for Daniela Tsaneva
"Hello! Thank you for approving my application. I hope I will find a lot of friends here. I work as…"
Oct 29, 2021
New MyEC member: Daniela Tsaneva
Oct 28, 2021
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