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You know when it comes to books I'm a hardcore advocate. Reading them, giving them to friends, family, kissing cousins, hell even random strangers. The point is these days it's really hard to find people reading $#!7. They're busy taking pictures of their new doggy door or the last molar they have removed.
In France there's a bookstore that's onto something. The Librairie Mollat employees take pictures of themselves and do their best to match their actual photos with book covers. They share the pics on Instagram. Yes, I'm aware of the irony. :/
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