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  • Social-economic class

    Social economic-class is one of the factors that caused speeding up the changing styles especially in terms of people appearance. Fashion is a popular style that followed by numerous amounted of people because it has a very powerful influence that can manipulate someone's mind over time. Nowadays, people want to look smart, elegant, beauty and chic by wearing clothing or jewel that represents their personality. For those who have high income can buy anything whatever they want especially the luxury brand. The ability to purchase luxury brand can be distinguished the people status whether they are from low class, middle class or high class. Besides that, according to Kiran, Riaz and Malik,(2002), the changing style also affected where the middle class always tries to follow or imitate the higher class. It is because the higher class always changing their styles and stand out from middle class. The survey conducted by researchers point out that people believed the changing in fashion trends is affected by economic status. It can prove which is the respondents were from the middle class agreed was 88%, while the higher income was 10% and only 2% from the lower income.  The rest was 26% from all respondents said which the major factor is economic status. Moreover, sometimes people evaluate someone through their dressing, how their showing their fashion styles depends on what kind clothes they were wearing. It becomes an habit of looking at our behaviors, particularly one's appearance whether it is matching or not. Sometimes, the image of a person can be judged by the way they wear but the theory is not always true. However, based on studies performed by McDermott et al (2011), two female participants were wearing different clothes which are Sweatshirt with an Abercrombie & Fitch logo and K-mart logo. Mostly students believed that the higher socio-economic status was the female an Abercrombie & Fitch logo than another one with K-mart logo. It is indicate that the people’s perception is reflected towards how individuals are dressing. An individual which is wearing designer clothes or famous brands will evaluates as a person with higher socio-economic, and vice versa. Customer preferable on branding product will encourage marketer to focus on the branding development on a certain product which is more expensive but high in quality. Nowadays, ordinary people always try to imitate the styles of their favourite figures such as celebrities and sports star. There are also individual who spend their bills just to look exactly like their favourite figure. 

     

     

     

     

  • yes, I have

  • Do you have blog?

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