Hello my dear friends, I know that most of you have to write letters for business and sometimes in your native language these are full of words and you have also to write many pages. But in English for business and for personal letters, there's a rule that I am going to explain to you in this post.
It's a rule based on three words that begins by the letter C: Clearness, Concision, Courtesy.
Now a little example could explain that.
I see on a newsletter received by email an offer of cosmetics that I use for myself and it says that if I need information about it, I have to reply forwarding another email to the sender's adress. So I start to write my reply but if I don't follow this rule, my message will be removed by the receiver.
The first C we need is Courtesy. It means to be polite in opening and finishing to write something, but also when we speak to someone we have to use it.
Please Mr Brown, could you speak more slowly? I don't understand nothing of your words. Please ladies and gentlemens, could you be quiet for ten minutes? We have to introduce the subject of the conference, thank you.
The second and the third C we need are Concision and Clearness. It means that a letter of 10 pages could also be written in 10 lines and with a very high grade of clearness, because without them our letters or messages could be removed by the receiver.
Please could you send me your latest catalogue along with your latest price list of your products? If your offer could interest me I will send you an order. I need some samples of your latest products along with your latest catalogue and price list. Could you send me them, please?
A final example of letter:
Dear Sirs, I found in today's edition of the New York Times your advertisement in which you offer a 50% discount on each order that is above of 500 $ but you forgot to indicate than in case the total amount of the order is less than 500 $ no discount will be applied and that if customers need some information, they have to write to you making clear what is the object of the information they need.
Could you please send me your latest catalogue and price list along with some samples of your products? If your products are competitive or of a good quality and your prices are good, I could also send you an order.
I hope to hear from you soon and I'm waiting for your reply. Thank you very much.
What do you think about the subject line? Are you interested in it or not? I'm waiting for your replies, thank you all. Have a nice weekend.....