EnglishClub's social network
How brand is important for us?
This is a real story. This is a real incident in my life. I was doing sales person part time job when i was in 10th std. I was selling candles from my uncle's factory. I used to help in the factory too.
We had different brands for selling the candle. We used to give a brand in one area. For example, we gave a brand called 'Kaveri' in Karnataka state. Kaveri is a river in Karnataka. We gave another brand in Kerala called "Ammu". My duty to distribute Ammu brand in nearby my villages.
One day, our candle box cover of Ammu was over. Same time we got a big order to supply candles. That was a festival season where people light the candles in the evening.
we decided to pack candles in Kaveri brand. We packed and distributed the area where Ammu brand used.
One week went well. Next week I went to collect the money of the candles distributed last week. Most of the shop owners returned the Kaveri packs sold last week. They complained about the quality of the candles. They were telling that the light of candles were less.
As a manufacturer, I knew we used same quality product for both cases, the difference was only packing.
Add a Comment